Juliana López May
As part of its 50th birthday celebration, Gatorade invited us to remaster its classic “Be Like Mike” commercial with Michael Jordan after almost a quarter century.We teamed up with TBWA/ Chiat and our 1st Ave Machine partners, in order to develop a campaign, in which three different spots depict three unique directors’ approaches for refreshing the iconic commercial. We seriously had a lot of fun experimenting with traditional animation, 3D, post-production, installations, and camera tricks.-
For “Groove like Mike” we took inspiration from manga cartoons and graphic novels and we remixed it, combining live action footage with dynamic and vectorial rotoscopy. In “Be like Mike” you can check out Mike play cute pickup games with a guy in a typical american house form the suburbs, like it’s 1992 all over again. For “Installations” we designed a whole set full of different dioramas, featuring various types of mechanical, digital and optical devices (i.e. mechanical loops, basketball zoetrope, 8 bit screens projections).
We hope you enjoy watching these pieces as much as we enjoyed making them!!!
#BE LIKE MIKE!
Post Production Coordinator:
“Groove Like Mike”
Gianluca Fallone for
Can Can Club